Giving the ghost doll when promoting, horror film "Hereditary" makes the recipient cry

Giving the ghost doll when promoting, horror film "Hereditary" makes the recipient cry

Many viewers after returning from the early screening of the thriller "Hereditary" were horrified to receive a "souvenir" as a chilly doll from A24.

Hereditary thriller is considered one of the biggest storms at the Sundance Film Festival 2018. Get 100% on Rotten Tomatoes and 8.1 / 10 on IMDb. , the son of director Ari Aster was entertainment news The AV Club described it as "the most distressing psychological thriller in years."

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Recently Hereditary distributor A24 has held several early screenings for viewers to poll viewers about the movie before the official release this summer. Especially many viewers after watching the movie came home to panic when they discovered ... a handmade ghost doll just like in the movie right in front of his house.



Turns out this is the unique advertising of the A24. According to sources at AV Club, director Moonlight's Barry Jenkins was one of the first "black" audiences to receive a "gift" from A24 after returning from early midnight performance. The talented young director then posted a scary doll picture on Twitter and complained: "A24 is too much. Going to sleep, I have to check every corner of the room to dare to close my eyes.) And that morning I saw this thing right outside the door of my hotel room.

This scary gift was also sent to the inbox of journalist Eric Kohn from IndieWire, but he reacted quite calmly when posting the gift to Instagram with the state line: "Not afraid of anything." IndiaWire is known for its stern reviews for "art" films.

Unless there, the A24 also posted a Twitter photo of a series of dummy and exotic items in the film. The scary images of these items made many people horrified.

In a recent commentary on IndieWire, journalist David Ehrlich said: "By utilizing the seemingly simple widgets, Ari Aster created the horror film scene with a labyrinth. It is extremely frightening of long corridors, creaking atlases and peculiar dumplings all over the background. These little dumplings are allegory symbols that express emotions. fragile human being is just an innocent toy in a cold, emotionless world full of selfishness. " That is one of the messages Hereditary wants to bring to the viewer.
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Hereditary revolves around the story of a demonic family, or more accurately, being possessed by a dead grandmother. Since the release of the official trailer, the film has brought many cold-blooded viewers back to life with scary scenes such as a person being attacked by ants, the kid holding a scissors scissors, a man being burned live or a student self-smashing his face to the crush and the image of extremely handmade dolls. What is even more "horror" than the horror scenes in the film is how the publisher "scare" the audience with ghost dolls.

Hereditary is scheduled to premiere in North America from June 8th this year.