"Black Panther" and the lesson from revenue to color that Hollywood always ignored

"Black Panther" and the lesson from revenue to color that Hollywood always ignored

The box office that Marvel's new film - Black Panther - achieves is like a strong slap in racist ideology that Hollywood has clung to over the years.

On Feb. 26, Marvel / Walt Disney's Black Panther blockbuster hit $ 700 million worldwide. Of that, only $ 200 million came from the international market. The Marvel movie has not even been released in major markets such as Russia (26/2), Japan (1/3) and China (9/3).



Black Panther pointed out, blockbuster movie star with full of color actors are not poison box office. These bold colors can perfectly create great success in both domestic and international markets. But this has been rejected by Hollywood, "bleached" for a long time, time and time again.

A star-studded movie with no-white color like the Black Panther is not a rare case in history. Hollywood and popular culture generally have years of debate, categorizing what kind of film can be produced in the country and what kind of film can be exported abroad. In the end, they still cling to what we call the box office safety formula.

Mamma Mia !, Twilight Saga: New Moon, Bridesmaids, Hunger Games, Frozen, Lucy, Rogue One and Wonder Woman, The fact is that the success of the Black Panther is just like the flash of light before everything returns to normal profitability as the story goes on and on.


Beverly Hills Cop's $ 15 million budget, which grossed $ 600 million worldwide, does not make Hollywood more focused on nurturing more black actors into the successor of Eddie Murphy, action. With all the respect for Action Jackson, there really is not much comedy or action for non-white-skinned stars. As a result, we usually only have movies that are only played by Eddie Murphy.

In this regard, Steven Spielberg's The Color Purple is also famous for raising controversy over director-nominated projects that are not nominated for an Oscar rather than the idea of ​​a black-and-white movie, but have grossed $ 98 million. USD in North America in 1985. Taking into account the inflation, the film can now earn $ 233 million.

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In 1995, Michael Bay's movie Bad Boys, which starred Will Smith and Martin Lawrence, grossed $ 140 million (while the budget was $ 19 million). In 1995, Waiting to Exhale (starring Angela Basset, Whitney Houston, Loretta Devine and Lela Rochon) garnered $ 67 million in the domestic market.

Talking about Will Smith's case, he seems to be one of the last dark-skinned people in the family (I, Robot, Hitch, Pursuit of Happyness, I Am Legend, Hancock). ) - can take a big place on the movie poster and be widely known internationally. Will Smith helped Independence Day gross $ 820 million worldwide in 1996. By 2016, Independence Day: Resurgence with his white partner Liam Hemsworth only brought in less than a half of the original film sales (in the market). North America is 1/3).

In the late 1990s, films such as Spawn and Blade helped transform the comic book franchise in Hollywood. But when the X-Men and Spider-Man came out, the superhero comic line was almost entirely white. In 1998, Chris Tucker and Jackie Chan's Rush Hour created a small surprise when it brought in $ 385 million while the budget was only $ 33 million in mid-September.